13 mobile application development trends for 2019

For you, your application is the most special creation in history. Everyone should use it and enjoy it.

However, in statistical terms, it is 1 of more than 3 million applications in the Google Play Store or 1 of more than 2 million applications in the Apple App Store. If your name is not Mark Zuckerberg and the name of the company you work for is not Google, engaging users for your application is a difficult task.

That's why you need to do almost everything right to have an opportunity. One of the things you should do is jump on promising trends before they become the norm.

In this publication, I will show you 13 trends that you should monitor and incorporate into the development of your mobile application in 2019.

1. Augmented reality and virtual reality.

With the increasing popularity of these technologies, companies and game developers now implement them to improve their application. Augmented reality makes changes to the real-life configuration by inserting an object into it.

The vendor predicts that 48.1 million Americans will experience augmented reality at least once a month. This number will increase to 6 million and will grow to 54.4 million in 2019.

However, virtual reality creates a totally new environment that application users can experience. It is expected that 36.7 million Americans will experience virtual reality in 2018, while 49.2 million will experience it in 2019.

For companies, these technologies help potential customers to test products before they decide to buy. This is an advantage especially for capturing prospects who are reluctant to part with their money.

For games, these technologies can provide a better gaming experience, since users can feel a game as a real-life experience. In fact, some games are now played with virtual reality.

One of the most popular applications of this technology is IKEA that uses augmented reality in its application.

This application, with the help of a smartphone camera, helps users to place a piece of furniture in their room and see how it will look.

With this, they can choose the best furniture based on how it fits into their homes. This application obtained 8.5 million downloads and attracted many potential customers to IKEA.

In another example of this technology, Volvo used Google Cardboard to offer potential customers a tour of their new luxury XC 90 SUV. This would simulate a user going through a mountain unit in the vehicle.

With even better hardware for these technologies that reach the market, there will be more applications in the future. According to the Business Innovation Center, the AR / VR technology will reach a market volume of $ 150 billion by 2020.

2. Blockchain

This technology became popular as a result of being a platform for digital cryptocurrencies such as bitcoin and ethereal.

But blockchain goes beyond that and has a potential for more applications. A blockchain is a list of records that are linked by cryptography.

Blockchain has become popular in recent years for its security. In a chain of blocks, nobody has complete control. This makes it difficult for a data breach compared to other systems. Blockchain can be used as an accounting system if you run a business in your application that involves sales.

Also, it is applicable to video games. The technology has been used in games such as Hunter coin and Crypto Kitties. The technology could be involved in more applications, since large industries such as banking are developing it for transactions.

3. Artificial intelligence and automatic learning.

With the increased functionality of artificial intelligence and machine learning, you can get better performance from your application.

These two trends help you obtain important information about the users of your application and take important actions based on this information. This means that you can analyze the interaction of the users of the application, know which parts have a low use and which parts have high usage.

Accordingly, this will inform the parties to eliminate their application or improve. If you run an e-commerce store, this may be even more important to target users with popular products or products similar to those that you bought in the past.

For example, in one study, 46% of marketers say they use artificial intelligence for audience expansion, while 43% use it for audience orientation. This also applies to your mobile application, especially if you market a service or product.

In addition to this, AI will help you improve the user experience of your application. For example, in the online survey of Forrester's Global Artificial Intelligence State, 57% of business and technology professionals say AI will help improve customer experience and support and 44% say it will help improve the existing products and services.

With AI, you can increase the commitment and use of your application.

4. Cloud integration

As companies seek to reduce the cost of operations, cloud computing offers a way to host your application without having its own servers. Added to this, having your application in the cloud makes it scalable and able to cope with the peaks in use.

With this technology, companies can achieve a better application experience for their users at a lower cost. As more technology advances, integration in the cloud will be cheaper and more secure than it is.

But before that, the cloud is still a better option today. If you are trying to provide a fast and secure service to the users of your application, then you should consider hosting your application in the cloud.

There are popular providers such as Amazon Web Service, Microsoft Azure, Google Cloud, etc. that will meet your needs for a cloud platform.

5. Voice

If you run a mobile application, the search is still important to you. It is a way for more users to access your application. With the increase in popularity of voice search, your application may appear in related voice searches.

Added to this, you can build voice applications. Smart speakers have become more popular in recent years. With the introduction of Amazon Echo, followed by Google Home and Apple Home Pod, smart speakers are the new emerging device. In fact, Edison Research discovered that 1 in 6 American adults has a smart speaker. That's about 39 million Americans.

With Amazon Alexa with more than 50,000 "skills", which are applications for intelligent speakers, users can access the applications they use on their smartphones.

In the same way, you can integrate voice features into your application so that users find it easier to use their application on smartphones and smart speakers.

In the coming years, the voice will be an important way in which people perform many activities and do business. The OC & C Strategy Consultants predict that voice trading will reach $ 40 billion in the United States by 2022, compared to $ 1.8 billion in 2017.

6. Progressive web application (PWA)

It costs a lot of money to develop a native application. But, what happens if you can reduce these costs enormously and continue providing the same experience to the users? The progressive web application is an interesting trend in the development of applications.

It is perhaps a trend that all developers of native applications should pay attention to. Likewise, all companies that have applications should pay attention to PWA. Because it could be the main way people use their applications in the future.

Some advantages of PWA over native applications are:

I). Cheaper development costs

If you have to create an application today, you will spend a lot of money to create a functional application. Then you will spend even more money to maintain the application. With PWA, these costs drop drastically.

First, you do not need to develop 2 applications for iOS and Android devices. A single PWA is presented to browsers for both operating systems.

ii). Faster charging time

A PWA is loaded as fast as a web page in your browser or even faster. This is much faster than a native application that must be started before using it.

iii). Less use of smart phone memory

Having to download your application will take space on the smartphone of the user of the application. With PWA, this is removed and a user can use their service in their browser while having more space on their phone.

iv). Less use of data

A native application requires a good network connection. In addition, users will have to download the application updates, which means more data usage. For places with poor network connections, a PWA has an advantage.

v). Users can have shortcuts

Even without downloading applications, users can have direct access to their PWA.

For Flipkart, one third of their total visits and 60% of their mobile internet purchases are from rural areas with poor internet service.

Due to this, many clients uninstalled their application since they could not use it. When Flipkart used a PWA, it got 60% of the users who had uninstalled their application on their mobile site.

7. Mobile payment

Remember that the moment you used a credit card to pay for an online service was an innovation?

Well, technology is advancing and you should not stay behind. Users of the application are jumping to the mobile payment system because it is easier than using a credit card.

If you make payments through your application, you must integrate mobile payments such as Apple Pay, Google's payment service, PayPal. In addition, you must be sure of the necessary encryption.

This is a trend that cannot be ignored due to the evidence of the boom in mobile payments in some years.

For example, global mobile payments exceeded $ 700 billion in 2017. That's an increase of $ 500 billion over the previous 4 years.

8. Applications for portable devices.

Watches, wristbands and other portable devices have become smart over the years, as they now perform more functions than they used to. However, for a smart watch to count its steps or calories and the bracelet to control their sleep patterns, they need applications.

If your application offers related services, is it compatible with portable devices? If you do not currently have an application, you can create a fitness or lifestyle application. These applications will become more popular as portable devices also become more popular.

In addition, applications that provide services to people on the move have an opportunity with portable devices.

For example, applications such as Uber and Zomato could help people get trips and restaurants respectively through their smart watch.

9. Instant application for Android

This is indeed a combination of native applications and web applications. Users of the application can access their application without having to download it on their smartphones. Users can perform functions in the application as they have it on their phone, but without downloading.

This combines the robustness of native applications and the ease of web applications. An application developer can specify which areas of their users can use in the instant application mode.

There may be a message for users to download the full version of their application to access some parts.

As an Android application developer, you must enable this option. With more than 500 million compatible devices, it is a large number of potential users of applications. This helps potential users of the application to decide if their application is good enough before they download it.

New York Times makes its crossword available to people who have not downloaded their application. With the use of the instant application, a football could increase its participation in the application by 55%.

10. Beacons and location-based service.

Beacons are small objects that emit low-energy Bluetooth signals. They help applications, especially event applications, to show different aspects of the application based on their location in the place.

With beacons and location-based services, you can organize events and send the right message to attendees at the right time. Apps like Uber offer location-based services as passengers see the vehicles closest to them.

11. Internet of things (IoT)

This is the connectivity of everyday objects to the internet to improve their performance. The internet of things is to improve important activities through internet access.

It is vital to prepare your application for this improvement in technology.

12. Application security

One of the biggest concerns online is data theft. In recent times, popular applications such as Facebook, Instagram and Quora have been victims of data theft. People generally fear losing their private information due to data theft.

If you have an application, inform the users what you are doing with your private data and how it protects them. In one report, Gartner says that 75% of mobile applications will not pass the basic security test. To improve user confidence in your application, you must make it secure.

13. Chatbot

When people need urgent answers and do not get them, you can reduce the participation of the application.

Chatbot has found applications on websites to serve customers. Some of its main advantages over human support staff is that it provides an immediate response to users and is able to answer important questions.

When users of your application have complaints or urgent questions about your product or service, a Chatbot will provide answers and keep these users in your application.

This can be critical if you run an e-commerce business, because a poor customer service could take your customers to your competitor.

Chatbot has been increasing in popularity and this will continue. According to Gartner, 25% of support and customer service operations will integrate the Chatbot technology by 2020. This is a 2% increase in 2017.

Conclusion

For your mobile application development to be relevant in 2019, you must observe the trends. And incorporate the best features to ensure that your application offers the best service to its users