How negative comments impact SEO


If you have been a business owner for a while and have had the opportunity to experience bad customer reviews, then you know the feeling. It's not a good idea. However, if you are the owner of a new business, getting bad reviews from the beginning may exhaust you because you start to doubt your product or service and if it is good enough for the market.
We get this question a lot, therefore, in this article; let’s see how negative reviews can affect the optimization of your search engine.

Negative reviews increase the total number of revisions:

When customers search Google for a local business, the results of the query show several companies. It also shows the amount of comments your company has. Although, we do not know exactly how negative evaluations affect SEO, what we do know is that having a variety of comments and opinions is good because it shows authenticity and legitimacy both in Google and in the people who look for your business.
Obviously, it is not good if your business is sinking into bad reviews because customers always read the bad first instead of the good ones because that is how humans are. Clients rely heavily on mental shortcuts and the opinions of strangers when making decisions.

Negative comments are an opportunity to establish relationships with customers:

Another great benefit of negative reviews is the opportunity to build a relationship and find a solution to your client's problem. This will not only benefit customers who complain, but anyone who is reading the negative review, as it is demonstrating that you care and are willing to intervene to solve the problem, regardless of what it is.
At this time, people value customer service a lot and care a lot about how the company responds and makes customer attention when they make decisions about first time visits or repeat visits to the company.

Negative opinions can drive your SEO and content marketing:

Negative reviews are a fantastic source of information for a better understanding of your customers. They could help you modify and change your SEO strategy if necessary. Negative reviews can also expose what is missing in your business, which will help you improve the product and service in general, so that future customers will be happier and more likely to return and do business with you again.
The more you understand your audience and the more you show your attention, regardless of whether it is a bad review or not, you are less likely to complain in the future.

Embrace the negative comments:

At the end of the day, you cannot make everyone happy. There will be someone who will hate what you do; therefore all you have is just to embrace it. We recommend that you respond to each revision and try to find a solution and turn the table, if it is not for the customer who complains, at least for the people who read the reviews. It is important to show that you care, regardless of whether the review is negative or positive.
Negative reviews will also help you grow as customers are usually very good at seeing things from a completely different and unbiased perspective. It is a great learning curve.
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